Boulevard Crown Town Ale - A Kansas City Royals Brew?
Post date: Dec 19, 2014 4:51:41 PM
As anyone from Kansas City knows, the Kansas City Royals made it all the way to the World Series in 2014. The first World Series appearance since 1985. Although they eventually lost in game 7 to the San Francisco Giants, the entire city went Royal-crazy during the month of October.
One of the local KC breweries -- Boulevard Brewery -- decided to capitalize on the success of our "boys in blue." Just this week, Boulevard released a limited edition beer called "Crown Town Ale."
Here is a view of the front label:
And now the back label:
Notice anything out of the ordinary? If you read closely, you should see that never once is "Kansas City Royals" mentioned. But yet we all know exactly what Boulevard is referencing. Boulevard conveniently uses similar colors to the Royals (gold and blue) and makes reference to the "hometown team" and the "boys in blue."
So why do they do this? The answer is simple: intellectual property. If Boulevard uses "Kansas City Royals" then they are using a trademark for financial gain. In a world without intellectual property, Boulevard could have easily called this the "2014 Royals World Series Brew" and everyone could easily identify the connection to the team and their achievements. Instead, they have to beat around the bush but eventually reach the same result. And their plan worked -- the limited release sold out around KC in a matter of minutes. I was somehow fortunate enough to get my hands on a bottle. It took a little bit of work, but I will go pretty far to support my "boys in blue."