I don't pretend to know much about By using a trademark as an adjective or a verb, it slowly works its way into the public domain and out of trademark protection. More to the point, if your trademark finds its way into a dictionary then you are in trouble. As the Fashionista story explains, Chanel has developed an advertising campaign to remind their consumers and others not to use their trademark when describing other clothing. Xerox made a similar move a few years back, as you can see here. So, the next time you see someone wearing a very trendy non-Chanel outfit, please -- for the sake of Chanel and their hard-earned trademark -- refrain from using terms that improperly label their clothing. Fashionista: Chanel TM Protection |