Nintendo: "It's On Like Donkey Kong!"

posted Nov 12, 2010, 2:03 PM by Calan McConkey   [ updated Nov 12, 2010, 2:16 PM ]
In a somewhat interesting move, Nintendo has come out claiming that they are the owners of the phrase "It's on like Donkey Kong." Based on their ownership and development of the Donkey Kong series, Nintendo thinks they should have rights to the phrase...even though they didn't even come up with it. I think the big issue here is going to revolve around whether or not the phrase has fallen into the public domain. At the same time, I can't really imagine anyone fighting this claim by Nintendo because Nintendo undoubtedly owns the rights to the Donkey Kong trademark (registered with the USPTO back in 1985) and no one would be able to use the phrase in question as a mark without infringing their trademark rights. So, because of this, I doubt much will happen here. Just interesting that Nintendo is taking this approach to a common phrase.

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