Inaugural Post - Social Media

posted Aug 20, 2010, 8:23 AM by Calan McConkey   [ updated Aug 20, 2010, 9:22 AM ]
This "blawg" (law blog) will hopefully be used as a way to share interesting stories - usually law-related - and my opinion on those stories.

To start things off, here is an article that I posted on my office's Facebook page yesterday about social media and the practice of law:

Above the Law - Social Media Skeptics

As you may have guessed, I am a very strong proponent of using social media/networking as a means of free advertising that can gain you potential clients. Personally, I feel as though there is really no downside to using social media, aside from the time you have to spend on doing it. But, if you have the time to do it, and you somewhat enjoy it, I don't think there is a much better way to spend some of your free time when you are looking to gain clients.

I'm sure this is a generational thing, but I place a heavy preference on checking things/services/people out before I buy/use them. For example, before getting my dog, Mori, I did extensive research on the breed of dog and the breeders in the area. It was incredibly more convenient to find a breeder that had a website that listed what dogs were available and other relevant details. It also gave me, maybe falsely, a sense of security knowing that this person is at least legitimate/serious enough about their profession to have a website. It also saved me time because now I didn't have to make numerous phone calls to get more information.

Now this post isn't meant to be a knock against those professionals that do not have websites, but, for me, I like to see what I am getting before I even walk into an office. In my opinion, the only thing that can trump good social media usage is a great reputation in your professional community, which is why older firms and attorneys without websites and social media can still have the upper hand. I aspire to eventually have both.

One line in the article that I disagree with is: "The biggest misconception about social media is that it is an easy way to bring in more business. That couldn’t be further from the truth."

Although this is far from a success story, the same day that I officially released my Facebook site for my office, I was contacted by someone looking for legal counsel. If I only get a single client from Facebook then I consider it worthwhile.  I do believe that social media is an easy way to bring in more business. And by "easy", I mean that the potential upside outweighs the work input, at least for me, anyway.


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